{"id":3713,"date":"2025-08-04T11:30:43","date_gmt":"2025-08-04T10:30:43","guid":{"rendered":"https:\/\/osian.cymru\/?p=3713"},"modified":"2025-12-10T09:38:26","modified_gmt":"2025-12-10T09:38:26","slug":"the-welsh-language-and-artificial-intelligence","status":"publish","type":"post","link":"https:\/\/osian.cymru\/en\/the-welsh-language-and-artificial-intelligence\/","title":{"rendered":"The Welsh language and artificial intelligence"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">This isn\u2019t a technical view artificial intelligence (AI). I\u2019m exploring the opportunities and challenges of AI in solving real problems, user-centred design, and particularly new considerations for organisations providing services in Welsh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">First, I believe the first thing we should all do is ignore the hype and exaggeration.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <a href=\"https:\/\/en.wikipedia.org\/wiki\/Jevons_paradox\">Jevons Paradox<\/a> suggests that AI will create more work rather than eliminate roles. The recent history of translation is an example of this; through machine translation, translators have been using aspects of AI for years to translate more and more, helping organisations comply with Welsh Language Standards.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now that AI technology is more widely available, it\u2019s easy to see opportunities to make \u201csavings\u201d by fully automating elements of work. But surely future work won\u2019t disappear\u2014it&#8217;ll just change into different kinds of work: reasoning, human, thoughtful work.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Embedding or marginalising<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s a (small but real) danger that Welsh could be marginalised in the process of using AI to become more efficient organisations or companies. It\u2019s easy to automate things you don\u2019t understand\u2014other people\u2019s roles, invisible but important work, provision for minorities and the disadvantaged&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What are the implications for Welsh and its everyday users? Less time translating? More time considering the nature of Welsh provision and the appropriate methods to maintain it?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Organisations are tempted to find easy answers in a fast-moving world.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We need to embed the Welsh language and consider how we use AI to deliver bilingual public services. But we also need to think about the people using our services and the implications of AI on their lives.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Roles of the Commissioner and Welsh speakers<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In the future, the role of the Welsh Language Commissioner and Welsh speakers within organisations should involve helping everyone understand that language is not just a medium of communication (or words), but a Welsh expression of ideas and perceptions of the world we live in. Only through this can we deliver effective services.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI can translate words from one language to another, but it cannot understand cultures, motivations, and challenges across linguistic, economic, and social boundaries.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One of the strategic aims of the Commissioner is to promote the Welsh language in the workplace. Although the intentions of many organisations are commendable, there is a risk that Welsh will be given no more than a tokenistic presence; we can see and hear more Welsh but fundamentally, nothing changes. But what if promoting Welsh meant moving or elevating our Welsh speakers into roles that are crucial for delivering good bilingual services\u2014roles that embed Welsh into organisational processes from within and change the culture in order to provide better services?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If we\u2019re designing services for users\u2014the people of Wales\u2014then we need to think of technology as a way to facilitate that goal. We musn&#8217;t generalise the population or exclude entire groups from our understanding of Welsh society.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Designing for an English-speaking audience and then translating the interface into Welsh is neither sufficient nor appropriate. We need to understand the unique Welsh context and design for it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Efficiency is not the (only) goal for service providers, despite the never-ending financial challenges, but effectiveness of services for everyone who uses them. Without that, there\u2019s no sustainability or long-term benefit for the organisation either.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Accessing information with GenAI<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Will people in the future get their information mainly through interfaces like ChatGPT? Many already do. What are the implications for Welsh?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As <a href=\"https:\/\/medium.com\/@niacampbell\/some-considerations-for-content-designers-in-a-genai-world-9d96cc53612f\">content designer Nia Campbell noted<\/a>, we\u2019re in a new era where people don\u2019t search, they chat. They don\u2019t browse, they delegate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What are the implications for Welsh and compliance with the Welsh language Standards?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Will there be a Welsh interface for platforms like ChatGPT? Will it be fully usable in Welsh?<\/li>\n\n\n\n<li>Will Welsh-language sources be needed, or can ChatGPT translate sources on the fly and provide a service in the user\u2019s language (whichever that may be)?<\/li>\n\n\n\n<li>What do we as Welsh speakers demand or desire? What will be an acceptable service for us in the future?<\/li>\n\n\n\n<li>Will we rely on huge international companies to provide for us, or do we need to explore alternative models?<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Content and user-centred design<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To paraphrase <a href=\"https:\/\/www.tpximpact.com\/knowledge-hub\/blogs\/design\/content-design-for-ai-supported-services\">Liberty-Belle Howard\u2019s reflections<\/a>: AI, in the form of chatbots and so on, is often seen as a technical project. But that\u2019s where the gap lies. The content that underpins them is crucial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In Wales, we have information in both Welsh and English. How do AI models interact with that information? In this regard, we need to reconsider the nature of bilingual information within AI-supported services.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I liked how Liberty-Belle framed insights in 3 areas. Here they are, adapted slightly for this context:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Interface level:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>With chatbots \u2013 AI is both the interface and the background. We need to design prompts, meta-prompts, and error messages.<\/li>\n\n\n\n<li>Can something like ChatGPT be a Welsh interface? Or could it translate information in real time, or does it need bilingual information from the start?<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Service level:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Source information must not be more incorrect or inconsistent in one language than another.<\/li>\n\n\n\n<li>What if AI can\u2019t answer a question \u2013 where does the user journey go? Can that journey be taken in Welsh? Who is the real person answering the phone call at the end of the digital journey?<\/li>\n\n\n\n<li>We need to understand user complexity and motivation in every language.<\/li>\n\n\n\n<li>We need to understand the risks of using AI.<\/li>\n\n\n\n<li>How can we ensure AI doesn\u2019t introduce or increase bias, especially favouring majority languages at the expense of Welsh?<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Organisational level:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>We need to prepare content for AI that is complete, accurate, and clear.<\/li>\n\n\n\n<li>We need to prepare content for both people and machines. How will it be presented, summarised, cited, paraphrased, and referenced?<\/li>\n\n\n\n<li>We need clear content governance processes to ensure outdated or irrelevant information isn\u2019t accessed and presented to people. That\u2019s hard in one language, but harder with bilingual content.<\/li>\n\n\n\n<li>Design is more than interfaces and content\u2014it\u2019s about organising people, facilitating conversations, and mutual understanding so we can solve problems for users and organisations.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The future<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Here are some ideas for steps that need to be taken. This isn\u2019t just about developing technology. It\u2019s about steering toward a future that\u2019s desirable for us as a linguistic community with the help of new technology. Only people can do that. And only we can do that on behalf of the Welsh language.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How about these proposals?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>We need a register of AI used in the public sector. We need to consider and understand the impact of each use on Welsh, as well as accessibility, the environment, and equality.<\/li>\n\n\n\n<li>Welsh speakers must be involved in developing and testing AI use in the public sector to ensure it doesn\u2019t negatively affect people in Wales or their rights to Welsh-language services.<\/li>\n\n\n\n<li>We need to consider outcomes for people in Wales, not just bilingual outputs and organisational efficiency.<\/li>\n\n\n\n<li>We need to encourage and allow Welsh speakers providing services to redefine our roles and be more than just facilitators that help organisations to comply with Standards at a basic level.<\/li>\n\n\n\n<li>Non-Welsh speakers who own services need to stop treating Welsh provision as a box to tick and recognise the importance and invaluable value of Welsh users\u2019 and staff\u2019s cultural perspectives and understanding.<\/li>\n\n\n\n<li>We need to seize huge opportunities to expand Welsh provision for people with other needs: people using transcribers, screen readers, and subtitles.<\/li>\n\n\n\n<li>We need to continually consider, as technology changes, what it means to provide Welsh-language services and what compliance with Standards means in that context.<\/li>\n\n\n\n<li>We need more investment to develop the technology and the teams that create and govern it. This includes not only large models but also smaller, local models that solve specific problems, provide local and national context and help reduce complexity for users.<\/li>\n\n\n\n<li>We need to <a href=\"https:\/\/ai.gov.uk\/projects\/\">collaborate with UK Government teams<\/a> to take advantage of opportunities to include the Welsh language in new projects.<\/li>\n\n\n\n<li>We need to be open. We can\u2019t guarantee Welsh availability on AI platforms in the hands of huge international organisations.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If we care about the future of the Welsh language, we must engage with the field, the opportunities, and the implications. If we don\u2019t, others will decide for us.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This isn\u2019t a technical view artificial intelligence (AI). I\u2019m exploring the opportunities and challenges of AI in solving real problems, user-centred design, and particularly new considerations for organisations providing services in Welsh.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[294],"tags":[868,852,856],"persona":[],"class_list":["post-3713","post","type-post","status-publish","format-standard","hentry","category-articles","tag-artificial-intelligence","tag-content-design","tag-welsh-language"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Welsh language and artificial intelligence - Osian Rhys Jones<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/osian.cymru\/en\/the-welsh-language-and-artificial-intelligence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Welsh language and artificial intelligence - Osian Rhys Jones\" \/>\n<meta property=\"og:description\" content=\"This isn\u2019t a technical view artificial intelligence (AI). I\u2019m exploring the opportunities and challenges of AI in solving real problems, user-centred design, and particularly new considerations for organisations providing services in Welsh.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/osian.cymru\/en\/the-welsh-language-and-artificial-intelligence\/\" \/>\n<meta property=\"og:site_name\" content=\"Osian Rhys Jones\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OsianRhysJones\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/OsianRhysJones\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-04T10:30:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-10T09:38:26+00:00\" \/>\n<meta name=\"author\" content=\"Osian\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@osianrhysjones\" \/>\n<meta name=\"twitter:site\" content=\"@osianrhysjones\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Osian\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/osian.cymru\\\/en\\\/the-welsh-language-and-artificial-intelligence\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/osian.cymru\\\/en\\\/the-welsh-language-and-artificial-intelligence\\\/\"},\"author\":{\"name\":\"Osian\",\"@id\":\"https:\\\/\\\/osian.cymru\\\/#\\\/schema\\\/person\\\/0a7628089d3511e709a0302e87073b7f\"},\"headline\":\"The Welsh language and artificial intelligence\",\"datePublished\":\"2025-08-04T10:30:43+00:00\",\"dateModified\":\"2025-12-10T09:38:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/osian.cymru\\\/en\\\/the-welsh-language-and-artificial-intelligence\\\/\"},\"wordCount\":1386,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/osian.cymru\\\/#\\\/schema\\\/person\\\/0a7628089d3511e709a0302e87073b7f\"},\"keywords\":[\"Artificial intelligence (AI)\",\"Content design\",\"Welsh language\"],\"articleSection\":[\"Articles\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/osian.cymru\\\/en\\\/the-welsh-language-and-artificial-intelligence\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/osian.cymru\\\/en\\\/the-welsh-language-and-artificial-intelligence\\\/\",\"url\":\"https:\\\/\\\/osian.cymru\\\/en\\\/the-welsh-language-and-artificial-intelligence\\\/\",\"name\":\"The Welsh language and artificial intelligence - 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