{"id":2567,"date":"2017-02-02T22:04:44","date_gmt":"2017-02-02T22:04:44","guid":{"rendered":"https:\/\/osian.cymru\/?p=2567"},"modified":"2025-12-06T12:09:31","modified_gmt":"2025-12-06T12:09:31","slug":"defnyddio-google-analytics-i-wella-cynnwys","status":"publish","type":"post","link":"https:\/\/osian.cymru\/en\/defnyddio-google-analytics-i-wella-cynnwys\/","title":{"rendered":"Defnyddio Google Analytics i wella&#8217;ch cynnwys"},"content":{"rendered":"<p>Ar ddechrau&#8217;r flwyddyn yn 2017 un o fy addewdion proffesiynol oedd dod yn arbenigwr (neu arbenigo fwy, o leiaf!) ar grefft defnyddio Google Analytics.<\/p>\n<p>Y nod oedd dysgu fwy am effaith y cynnwys yr ydw a&#8217;m cydweithiwyr yn ei greu ar gyfer gwefannau, yn ogystal\u00a0\u00e2 mesur<\/p>\n<ul>\n<li>effeithiolrwydd strwythur y wefan<\/li>\n<li>effeithiolrwydd ymgyrchoedd ebost a chyfryngau cymdeithasol<\/li>\n<li>siwrnai defnyddwyr trwy&#8217;r wefan.<\/li>\n<\/ul>\n<p>Nid erthygl sy&#8217;n esbonio &#8216;sut i wneud&#8217; yw\u00a0hon, ond yn hytrach un yn ceisio eich perswadio &#8216;pam&#8217;. Mae miloedd o erthyglau &#8216;sut&#8217; i&#8217;w cael ar y we, na allaf i wella arnynt.<\/p>\n<h2>Pam mynd i&#8217;r ymdrech o fesur yn defnyddio Google Analytics?<\/h2>\n<p>Onid trefn draddodiadol marchnata (gan or-gyffredinoli) yw derbyn cyllideb, rhedeg ymgyrch a bras amcangyfrif effaith? Ar gyfer cyfryngau analog, mae hynny yn weddol wir. Y llinyn mesur oedd nifer y gynulleidfa bosib, a p&#8217;un ai oedd gwariant o fewn y gyllideb ai peidio.<\/p>\n<p>Heb ei fesur, heb ei fai, gallwch chi ddweud!<\/p>\n<p>Ond mae&#8217;n rhyfeddol faint o ddata sydd gennym ar gael i ni heddiw, a llawer iawn o hwnnw am ddim. Mae&#8217;n debyg fod llethr\u00a0dysgu platfformau fel Google Analytics yn serth iawn, ac felly&#8217;n gofyn am ymroddiad go sylweddol i dorri&#8217;r garw cyntaf cyn gweld y budd.<\/p>\n<p>Y duedd, wrth gwrs yw edrych ar y dangosfwrdd cynta, a gweld bod cymaint ag XXX o bobl wedi\u00a0ymweld \u00e2&#8217;r wefan yn y mis diwethaf, a defnyddio&#8217;r rheini yn yr un modd ag y defnyddid ystadegau moelion marchnata traddodiadol (megis nifer darllenwyr cylchgrawn neu bapur newydd)<\/p>\n<h2>Beth fedrwn ei ddysgu trwy ddadansoddi?<\/h2>\n<p>Mae modd defyddio amrediad eang o raglenni i fesur llwyddiannau, ond canolbwyntiaf ar Google Analytics yn yr erthygl hon, am mai dyma&#8217;r platfform rhad ac am ddim yn dylai fod gennym oll fynediad ati at ddibenion ein gwefan.<\/p>\n<p>Yr hyn sy&#8217;n gwbl amlwg i mi o roi fy nhrwyn ar y maen dadansoddol yn y misoedd diwethaf yw hyn: os ydych chi;&#8217;n gweithio yn cynhyrchu unrhyw fath o gynnwys digidol, yn olygydd digidol, neu bod eich gwefan yn ganolog i&#8217;ch busnes neu&#8217;ch gwerthiannau, ni fedrwch chi lwyddo yn iawn heb ddefnyddio data i&#8217;r dibenion chi.<\/p>\n<p>Yr hyn mae defnyddio Google Analytics\u00a0wedi fy ngalluogi i, fel cynhyrchydd a golygydd digidol, i&#8217;w gwneud felly yw:<\/p>\n<ol>\n<li>Gwneud penderfyniadau strategol gwell<\/li>\n<li>Cynllunio gwaith o fis i fis yn \u00f4l blaenoriaeth<\/li>\n<li>Rheoli a gwella holl ystod fy ngwaith trwy ddata (cofiwch y dywediad &#8211; Heb ei fesur, heb ei finiogi!)<\/li>\n<\/ol>\n<h2>Beth yw&#8217;r pethau pwysicaf felly?<\/h2>\n<p>R\u0175an, rydw i&#8217;n lwcus. Rydw i&#8217;n gweithio llawn amser yn cynhyrchu, golygu a mesur effaith cynnwys digidol. Bydd llawer ohonoch chi yn gwneud gwaith arall, ac yn gweld amser cyfyngedig iawn i ymgymryd \u00e2 gwaith dadansoddi. Dwi&#8217;n gwybod hynny gan fy mod wedi bod yn yr un sefyllfa fy hun.<\/p>\n<p>Fe wna i ddangos i chi pa rai yw&#8217;r ffrwythau peraf ar y goeden i chi gael elwa mor fuan a phosib. Ond dydi hynny ddim yn gyfystyr \u00e2 dweud fod hyn i gyd yn hawdd. Trwy wneud y gwaith caled ar y dechrau, mae modd defnyddio yr un adroddiadau wedyn o wythnos i wythnos neu o fis i fis. A hynny er mwyn <strong>mesur be sy&#8217;n bwysig<\/strong> i&#8217;ch busnes chi.<\/p>\n<p>Alla&#8217; i ddim pwysleisio&#8217;r pwynt olaf hwnnw yn rhagor, achos dydi amcanion dau fusnes fyth yr un fath, nac amcaniondwy wefan ychwaith. Mae&#8217;n rhaid i chi benderfynu yn gyntaf be sydd o bwys i chi, neu&#8217;ch busnes.<\/p>\n<h2>Oes gennych chi fynediad i&#8217;ch cyfrif?<\/h2>\n<p>Mae modd mesur fwy neu lai unrhyw beth yn defnyddio Google Analytics, os ydi&#8217;r c\u00f4d wedi ei osod yn gywir ar eich gwefan gan eich datblygwr gwe. Dyma amser da i wirio hynny gyda&#8217;ch datblygwr gwe os nad ydych chi&#8217;n siwr!<\/p>\n<p>Os oes gennych fynediad i gyfrif Google Analytics eisoes, mae&#8217;n debygol fod popeth yn ei le. Os nad oes cyfrif gennych o gwbl, gwiriwch gyda&#8217;ch datblygwr gwe unwaith eto.<\/p>\n<h2>Enillion hawdd yn defnyddio Google Analytics<\/h2>\n<p>Dydi hyn ddim<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Beth rydw i am ei rannu o&#8217;r hyn ddysgais:<\/p>\n<p>grwpio cynnwys<\/p>\n<p>segmentation<\/p>\n<p>utm paramedr<\/p>\n<p>api- google sheets<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ar ddechrau&#8217;r flwyddyn yn 2017 un o fy addewdion proffesiynol oedd dod yn arbenigwr (neu arbenigo fwy, o leiaf!) ar grefft defnyddio Google Analytics. Y nod oedd dysgu fwy am effaith y cynnwys yr ydw a&#8217;m cydweithiwyr yn ei greu ar gyfer gwefannau, yn ogystal\u00a0\u00e2 mesur effeithiolrwydd strwythur y wefan effeithiolrwydd ymgyrchoedd ebost a chyfryngau [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5],"tags":[851],"persona":[],"class_list":["post-2567","post","type-post","status-publish","format-standard","hentry","category-erthyglau","tag-dylunio-cynnwys"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Defnyddio Google Analytics i wella&#039;ch cynnwys - Osian Rhys Jones<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/osian.cymru\/defnyddio-google-analytics-i-wella-cynnwys\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Defnyddio Google Analytics i wella&#039;ch cynnwys - Osian Rhys Jones\" \/>\n<meta property=\"og:description\" content=\"Ar ddechrau&#8217;r flwyddyn yn 2017 un o fy addewdion proffesiynol oedd dod yn arbenigwr (neu arbenigo fwy, o leiaf!) ar grefft defnyddio Google Analytics. 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