If you are involved in any marketing work it is likely that you have created or commissioned video at some point, but was it good online video content that is suitable for the web? In this article I’m going to try to summarise what makes a video suitable for the web, and why it’s important that you …
This week I’m asking a very open ended question because I’m considering which elements are necessary to make great digital content. You may feel this is a foolish question, because digital content can take several forms. It can be copy for a website or email A tweet A video A picture or meme A poem …
If you want to expand the audience of your Facebook page you can do so by using a tool to post in multiple languages on Facebook. This will allow you to create messages on your page appears only in the preferred language of your Facebook users. With Halloween coming up, the thought translating content for …
Post in multiple languages on Facebook – there’s no need to be scared! Read More »
A large number of organisations and individuals in Wales are using Twitter to tweet bilingually. But what is the best way to do this without confusing your followers? And without also creating unnecessary additional work for yourselves? I would like to offer some very practical guidance. I will start by saying this – that there is, …
Tweeting bilingually: how to use Twitter in two languages? Read More »
It is al too easy to neglect the reasons why email marketing is still important today. When the ‘shiny new thing’ arrived – namely social media – many marketers forgot about their mailing lists. And why not? Was there not a better, faster and more ‘cool’ form of communication than a traditional newsletter? I’m not saying that the ways consume …
3 reasons why email marketing is still important Read More »
In order to gain the undivided attention of your website’s users, you need to write good website copy suitable for the platform. This short article here will give you a simple overview of what you can do to get used to writing good website copy that will not tire or exasperate your readers. Why write good website copy? I hear you …
A winning website: How to write good website copy Read More »