Articles

What makes great digital content?

This week I’m asking a very open ended question because I’m considering which elements are necessary to make great digital content. You may feel this is a foolish question, because digital content can take several forms. It can be copy for a website or email A tweet A video A picture or meme A poem […]

Defnyddio Google Analytics i wella cynnwys

Ar ddechrau’r flwyddyn yn 2017 un o fy addewdion proffesiynol oedd dod yn arbenigwr (neu arbenigo fwy, o leiaf!) ar grefft defnyddio Google Analytics. Y nod oedd dysgu fwy am effaith y cynnwys yr ydw a’m cydweithiwyr yn ei greu ar gyfer gwefannau, yn ogystal â mesur effeithiolrwydd strwythur y wefan effeithiolrwydd ymgyrchoedd ebost a chyfryngau

3 ways digital marketing will change in 2017

As 2016 draws to a close (and about time too, some might say) here’s a look at 3 ways digital marketing will change in 2017. Digital marketing, and social media work in particular, is constantly changing. Predicting what comes next is a very hard thing to do with any certainty. But based on my experience,

The benefits of blogging for business

Have you ever wondered what the benefits of blogging for business are? Writing a blog opens doors for you to create timely and relevant content, which reaches diverse audiences. A few years ago, many believed that blogging was about to die a quiet death. Fashions had changed with the rise of social media. Not so